Hi, I am William Eyo - and I build systems that do the chasing so you do not have to.  

The Personal Story 

I did not start in technology. My background is in manufacturing, banking, and business operations - environments where broken processes were not just inconvenient, they were expensive.

I spent years inside organisations watching capable, talented people lose time, revenue, and momentum because their systems were either missing or broken. A sales process with no follow-up. A client journey that existed only in someone's head. An operations workflow that depended entirely on one person remembering to do something.

I learned one thing clearly from all of that: the right system does not just save time. It changes outcomes.

Why Coaches 

When I started working with coaching businesses, I found the same pattern everywhere.

Talented coaches with real results to offer were spending more time managing leads than actually coaching. Prospects were slipping through the cracks not because the coach did not care, but because there was no system catching them.

A coach would hold a discovery call, feel genuinely excited about a prospect, get busy with an existing client, and then realise three weeks later that they never followed up.

That prospect had already moved on.

This is not a discipline problem. It is a systems problem.

And it has a solution.

What AutoScale Lab Does 

AutoScale Lab builds done-for-you automation systems for coaches. We connect the tools that handle your entire client acquisition process - from the moment a prospect first finds you to the moment they sign your coaching agreement.

Every system we build includes a qualification form that filters your leads, automated booking that eliminates scheduling back-and-forth, email sequences that warm up prospects before every call and follow up after every outcome, and a CRM pipeline that shows you exactly where every lead stands at all times.

We also build verified B2B contact lists for businesses that need the right people to reach.

Every delivery is tested end to end before it reaches you. Nothing goes live until it works.

Who This Is For 

AutoScale Lab works with coaches  and consultants who are ready to treat their client acquisition process like the business it is.

You do not need to be technical. You do not need to understand Zapier or HubSpot or MailerLite. You just need to know what you want your coaching business to feel like when it is running the way it should.

I handle the rest.

The Tools

Every system I build uses industry-proven tools that are either free or very low cost to maintain. 

Tally or Typeform for qualification forms. Calendly for automated booking. MailerLite for email sequences. HubSpot for CRM pipeline tracking. Zapier for connecting every tool together. Apollo and Hunter for B2B lead generation. NeverBounce for email verification.

You will never be locked into an expensive platform or dependent on me for routine maintenance. 

Everything is documented and handed over with a plain-language SOP so you or your VA can manage it confidently.

A Note on How I Work 

I take on a small number of projects at a time so every client gets my full attention.

Before I build anything, we have a conversation. I need to understand your coaching business, your ideal client, your voice, and your goals. 

That understanding is what makes the difference between a system that works and a system that works for you specifically.

I am based in Lagos, Nigeria and I work with coaches across Africa, the UK, the US, and anywhere else coaches are doing serious work.

If you have read this far, you already know whether what I build is relevant to your coaching business.

The next step is simple. Send me a message. Tell me where you are right now and what you are trying to fix. We will talk, and if there is a fit, I will tell you exactly what I would build and how long it would take.

No pressure. No pitch. Just an honest conversation.